Reach the right people with the right message
By applying strategies and tactics to make customers and potential customers aware of your message, Kitch & Schreiber makes media planning simple.
The first goal is to answer questions about your target market: Who are your current and potential customers? Are they mostly male or female? Are they younger or older? Where do they live? What do they do? What are some other characteristics that can define your target market?
Kitch & Schreiber then seeks to optimize your media plan by looking at many variables including:
- type of media: TV, radio, newspaper, magazine, outdoor, web & interactive
- the program, page or location where ads will be seen or heard
- the month of the year, days of the week and times of the day ads will run
- the size of ad or length of the commercial
A high frequency strategy using a large quantity of less expensive commercials or ad space can be quite effective. A high reach and low frequency plan can bring a desired result as well using expensive advertising, and little of it. For instance a Superbowl TV commercial can reach a large audience, but cannot achieve frequency goals.
Market research can provide some great insight about your products and services as well as your customers. Kitch & Schreiber has access to credible and insightful information about local and national media, and a wealth of analytics regarding web usage.
Even with all the information available at our fingertips, no silver bullet exists that will perfectly optimize your advertising campaign. Kitch & Schreiber will work to understand your target market and develop a plan to reach the right people with right message.