Assisting clients with developing a brand identity is one of the most exciting things we do at Kitch & Schreiber. Recently, we were given the opportunity to create a logo for a new, local brewery. The owner was interested in incorporating his family crest into an emblem that will be used to represent Carson’s Brewery, but with a Gothic twist. Medieval inspired wings and curlicues join barley seeds, and elements of the Carson family crest, including diamonds and a crescent moon to create a powerful visual. The logo, which will be used for signage, containers and all marketing, is as unique and interesting as the many variations of beers that will wear its brand. Carson’s Brewery brand identity building campaign is off to a good start. Check out the final logo and its use on an embroidered hat and shirt.
