Understand. Create. Implement. Analyze.
Four simple words can mean a lot. Kitch & Schreiber works to UNDERSTAND your business, the industry it serves and its clientele through consultation and research. By laying a foundation, we are able to CREATE effective advertising messages that will resonate with the target market. Kitch & Schreiber can then IMPLEMENT a media placement strategy that reaches the right people, at the right place, at the right time. We ANALYZE results, and optimize the campaign by making necessary adjustments.
How it Works
To UNDERSTAND a client’s marketing needs, Kitch & Schreiber takes a comprehensive approach, looking at all facets of the business, including:
- Company history
- Culture, mission and goals
- Products/ services offered
- Industries served
- Target market
- Competition
Through consultation, industry and competitive analysis, and by using credible market research, Kitch & Schreiber is able to position the client’s brand, products and services in the marketplace to appeal to the target market.
By understanding a client’s unique marketing situation, Kitch & Schreiber is able to CREATE advertising solutions that will achieve results. The K&S team develops marketing and advertising concepts, and brings those ideas to life using many creative tactics, including:
- Position statements
- Graphic design
- Web/ interactive design
- Video and audio production
- Copywriting
- Photography
Kitch & Schreiber works with the client and business partners to IMPLEMENT a media plan that will reach the right people, at the right place, at the right time. Marketing research provides valuable insight regarding consumer media usage on a local, regional and national basis. Available information includes:
- TV and radio ratings
- Newspaper and magazine audit information
- A wealth of web analytics
- Outdoor impressions
Although there is no way to perfectly optimize the media plan, Kitch & Schreiber will work to understand your target market and implement a campaign that will efficiently reach desired objectives.
As the campaign proceeds, Kitch & Schreiber works with the client to ANALYZE success using metrics such as:
- Message Recall
- Return on investment
- Orders
- New customers
- Store traffic
- Web traffic and conversions
- Phone calls
Closely monitoring results allows Kitch & Schreiber to make informed recommendations that will further optimize the marketing campaign.
